The answer to the question “Should your sales people be using Twitter?” is a loud, resounding yes. The selling techniques of the past just aren’t cutting it anymore. No one is listening to sales pitches, so you should stop using them. Instead, your sales force should be getting online, getting on social media, and interacting with customers. Specifically, they should be using Twitter regularly.
Twitter isn’t just about sharing your weekend plans anymore; it’s become a powerful sales tool. Users are constantly sharing their feelings, thoughts, complaints, and needs. And your sales people should be right there, listening to them.
There are several benefits to integrating this social media platform into your sales strategy.
You Get Exposure
When your sales people are posting on Twitter, they will be generating a lot of exposure. Whether they are posting general information about your company, targeted information about specific products or services, or expert advice about industry news or knowledge, they are attracting attention to your brand. They are building your reputation in the industry.
You Can Track Trends, Industry News, and Competitors
Regardless of the type of business you are in, knowing what’s going on in your industry and with your competitors is vital information for your sales people. The Twitterverse gives you access to a wealth of information that you couldn’t get otherwise, or didn’t know you should be looking for in the first place. When your sales people follow the right people, organizations, and hashtags, you will always be in the loop with what’s going on, so you can adjust your sales strategies appropriately if needed. You will be up to date at all times.
You Can Get Feedback
Knowing what sales strategies are working and which are flopping is important to know. With this social media platform, you will be able to search for your company’s name or important clients to see what people are saying about your business. Additionally, you can also read conversations people are having about your competitors. You’ll learn what they’re doing that their clients are complaining about, and what they’re doing that their customers are thrilled about. You will be able to use all this valuable information to adjust your own tactics. It’s as if being a fly on the wall—you can listen in to many conversations that you would never be able to hear elsewhere.
You Can Generate Leads through Sharing
Social media is ideal for content marketing. You can send out targeted information about your products or services to a large audience in order to educate prospects and get them interested in your brand. By giving away valuable, free content, you will be able to draw new potential buyers to your business.
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What’s more, sharing increases your credibility. The more relevant information you share, the more likely it is that you will be seen as an expert in your field. You will be at the forefront of potential buyers’ minds and kept on their radar when they are ready to start buying what you are selling. It’s one of the easiest inbound selling techniques used to generate new leads.
You Can Network
Another valuable benefit of using Twitter is the networking possibilities. Your industry will seem that much smaller when you can interact with virtually everyone in your field. You can build relationships with people who can benefit your company, provide you with tips, or help you expand in the future.
There Are No Downfalls
Whether your sales people are on Twitter to share news about your company, interact with clients, or simply listen in on valuable conversations related to your business, industry, or competitors, this social media platform is an invaluable tool. If you use it to its full potential, you will be able to create brand exposure, track industry information, and generate potential leads. There simply are no downfalls to implementing Twitter into your sales tactics.
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